Articles by Casey Crawford Newman | The Brand Consultancy

From insights to decisions: how research builds strategic confidence

Brand differentiation has collapsed. Now what?

Branded house vs house of brands: key differences explained

Uncovering & prioritizing customer value drivers

The most overlooked data source that unlocks brand growth

Building a strategic planning roadmap that connects to business goals

Managing brand portfolios as engines of growth

How to build a strategic brand roadmap: guide for CEOs and CMOs

How mergers affect employees: build engagement & retain talent

Importance of internal branding: engage employees and boost growth

Amazon brand strategy case study: lessons for growth

Pros & cons of a multi-brand strategy

Branding in the AI era

A framework for finding white space and unlocking growth in cpg

What cmos need to know: the roi of a brand strategy

What is a positioning statement? (& how to write one)

Branding of hotels: a strategic guide for hospitality

How to rebrand a company successfully with branding consultants

What is brand building & how do you do it the right way?

Brand engagement - a success guide

How to grow a membership organization

Why actionable insights make all the difference in market research

The importance of brand strategy

Internal branding: how to engage employees

Brand assessment: how to evaluate your brand

Strategic creative: when is it right?

What is rebranding? 2024 ultimate guide

How to connect corporate decision making & customer experience

Organizational branding 101

How a brand strategy roadmap aligns leadership

Strategy & culture: how they blend together

Brand launch strategy (expert tips that work)

The moth brand: how to capitalize on brand storytelling

How to create a brand voice (5 strategies)

7 employee engagement strategies that drive success

Does industry knowledge matter? | the brand consultancy

5 powerful vision statement examples

Demystifying the brand manifesto

How to create brand culture (5 ways)

Purpose-driven brands: is it right for you?

Building your roadmap to the future

Importance of core values in industries

New logo for car seats for the littles

New brand identity for chicago collegiate

What is tru by hilton? Redefining a category

New brand identity for flexential

Amazon brand strategy case study: lessons for growth

Pros & cons of a multi-brand strategy

Branding in the AI era

A framework for finding white space and unlocking growth in cpg

What cmos need to know: the roi of a brand strategy

What is a positioning statement? (& how to write one)

Branding of hotels: a strategic guide for hospitality

How to rebrand a company successfully with branding consultants

What is brand building & how do you do it the right way?

Brand engagement - a success guide

How to grow a membership organization

Why actionable insights make all the difference in market research

The importance of brand strategy

Internal branding: how to engage employees

Brand assessment: how to evaluate your brand

Strategic creative: when is it right?

What is rebranding? 2024 ultimate guide

How to connect corporate decision making & customer experience

Organizational branding 101

How a brand strategy roadmap aligns leadership

Strategy & culture: how they blend together

Brand launch strategy (expert tips that work)

The moth brand: how to capitalize on brand storytelling

How to create a brand voice (5 strategies)

7 employee engagement strategies that drive success

Does industry knowledge matter? | the brand consultancy

5 powerful vision statement examples

Demystifying the brand manifesto

How to create brand culture (5 ways)

Purpose-driven brands: is it right for you?

Building your roadmap to the future

Importance of core values in industries

New logo for car seats for the littles

New brand identity for chicago collegiate

What is tru by hilton? Redefining a category

New brand identity for flexential

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