Birdseye view of a boat rowing
What makes us different?

Deep experience drives elevated outcomes.

1
Our seasoned experts, all with 20+ years of experience, are your day-to-day partners.
2
Our precision lies in our proprietary in-house research and actionable insights.
3
We use brand strategy to drive business goals.
4
Our clients report exceptionally high levels of satisfaction and value.
Approach

Aligning our strategic work with your company’s business goals

strategy and positioning diagram
Research

Our state-of-the-art quant and qual research marries rigor with speed so you can make decisions–and with certainty.

Strategy and Positioning

Our design and storytelling are strategic; they come together to bring your brand to life in a way that inspires both the head and heart.

Creative and Messaging

We align brand and business strategy to position the brand for competitive advantage and create opportunities for growth.

Activation

From marketing collateral and campaign creation to employee engagement and website development, we connect your brand internally, externally, and universally.

Leadership

When experience leads, better outcomes follow.

Our leadership team is your day-to-day team, intimately involved in the big picture thinking and the detailed execution. We become our clients trusted strategic advisors.

Diane Beecher

Diane Beecher

CEO/ Chief Strategy Officer
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Mark Morris

Mark Morris

Founder
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Jen Layton

Jen Layton

Chief Research Officer
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Andrew Haug

Andrew Haug

Chief Creative Officer
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Chantal Panozzo

Chantal Panozzo

Chief Content Officer
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Kelly Reilly

Kelly Reilly

Chief Marketing Officer
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diane beecher ceo
Diane Beecher
CEO/ Chief Strategy Officer

A proven industry leader, Diane has worked with some of the world’s leading brands for over three decades. Give her a challenge and she’ll give you both a smile and a solution that drives double-digit growth. Known for her high-energy, hands-on approach and deep client relationships, Diane leaves no part of your business to chance—or to the less experienced. Instead, she conducts every facet of an engagement with both detailed precision and an unflappable positive attitude.

mark morris founder
Mark Morris
Founder

An entrepreneur at heart, Mark founded his first company in college. In 1982, he began what later became The Brand Consultancy, and his passion for marrying brand to business strategy has helped to drive the company forward for three decades. Known for his strategic thinking and business acumen, he also has a reputation as an accomplished cook and sailor.

jen layton cro
Jen Layton
Chief Research Officer

Jen began her career as an Olympic-level gymnast. When an injury forced her to quit, she flipped over to brand research, which she’s been conducting for several decades. Jen loves asking questions: What’s important to your success? What makes people tick? How do customers make decisions? Inspired by answers, Jen unveils insights that drive both business results and cries of “Jen, you’re a nerd.” She doesn't mind. She has a degree in neurobiology to prove it.

andrew haug cco
Andrew Haug
Chief Creative Officer

Andrew’s design leadership is driven by passion and purpose. With over two decades of international experience, Andrew brings a thoughtful approach to creativity. No matter the sector—supermarkets, sports, silicone—Andrew begins every brand journey with a powerful tool: listening. Open minded and never one sided, Andrew is deeply invested in his work, his team members, and his clients’ success. By inspiring connections between brands and people, he creates impressions that are felt and therefore, never forgotten.

chantal panozzo chief content officer
Chantal Panozzo
Chief Content Officer

Global brand platforms, international advertising campaigns, and vision statements of Fortune 500 companies all have one thing in common: Chantal’s writing. With a creative career that has taken her to several countries, Chantal’s strategic storytelling has helped hundreds of brands think beyond the borders of possibility. No matter the assignment—brand voice development, messaging, integrated marketing campaign—Chantal’s solution will aim to both drive change and inspire a smile.

kelly reilly cmo
Kelly Reilly
Chief Marketing Officer

A seasoned marketing professional with over 25 years of expertise in building global brands, Kelly is a firm believer that success in marketing begins with a profound understanding of the customer, which includes a relentless pursuit of insights into their behaviors, attitudes and preferences. Whether leading marketing initiatives for industry giants or steering the ship for a nimble start-up, Kelly brings a passion for connecting great strategy with compelling creativity.

Why us

Holistic

We are both brand strategists and business strategists.

Consultative

We look to build relationships of value, partnering with you for strategic thinking and tactical execution.

Service & Results Driven

We’re quick, nimble, and have a service standard that’s second to none.

Growth Focused

Our state-of-the-art research, rigor, and speed drive measurable outcomes and meet aggressive growth goals.