A person walking while being in focus

We fuel focus.Focus fuels growth.

We are a full-service, independent consultancy delivering outcome-focused, research-driven brand strategy, positioning and creative solutions.

circle and square with arrow passing between
Research is the foundation of our work – all done in house – for decision making with confidence.
A checkmark over a circle
Our strategic work aligns with your company’s business goals to drive measurable growth.
A circle place at the top of a triangle
Our senior-level executives are your day-to-day partners – we don’t hand you off to a junior team.

We work with forward-thinking mid-market and large enterprise companies, associations, and nonprofits across sectors.

      Hilton Logo
      National Geographic Logo
      Pacific Life Logo
      Marmon Rail Logo
      Trane Logo
      ADCES Logo
      WildAid Logo
      VISA Logo
      PNG Logo
      HOK Logo
      SJU Saint Joseph's University Logo
      CyberGRX Logo
      OnwardEnergy Logo
      National Children's Alliance Logo
      Curi Logo
      NFL Logo
      Progress Logo
      The Myers-Briggs Company Logo
      History Logo
      Flex Seal Logo
      Aramark Logo
      Wolters Kluwer Logo
      Penfed Credit Union Logo
      extended Stay America Logo
      MedStar Health Logo
      Fit & Olive Logo
      Scotsman Guide Logo
      Our clients
      See more

      The problems we solve

      Understand how customers make buying decisions
      Our primary research uncovers actionable insights to drive acquisition, retention and loyalty.
      We use data to uncover unmet needs, prioritize new segments, and penetrate new verticals and geographies.
      We determine what matters most to customers to crystalize your messaging and drive competitive advantage.
      We develop an actionable plan to bring the brand to life with the fewest resources for the greatest impact, with employees empowered to deliver the brand.
      Our creative goes beyond beauty to help your brand stand out in a crowded market and resonate with key audiences.
      We work with the leadership team to create powerful brands that drive short-term value and sustainable outcomes.
      Reach new customers and markets
      Position your business for growth
      Develop a strategic roadmap
      Refresh your visual identity
      Align brand and business strategy

      Why partner with us?

      small circle and large circle
      Rigor and speed
      Using state-of-the-art research, we marry rigor with speed, so decisions are made with certainty.
      triangle, square, circle are all connected
      Brand strategy and strategic goals
      We ensure all deliverables are highly actionable, aligning brand strategy with business strategy to help organizations grow.
      triangle with horizontal line near the top
      Experienced leaders and leading edge
      We have a 30-year track record, yet we stay on the leading edge of technologies, ideas, and insights.
      small square and large square
      Service driven and results driven
      We’re quick, nimble, and have a service standard that’s second to none, allowing clients to enjoy not only the results of our work, but the entire collaborative process.

      Three things distinguish The Brand Consultancy: their deep research and analytics; their team – that is both incredibly smart and highly likable; and the practical application of their work. I recommend them without reservation.

      They helped us create and launch a new brand that outperformed all underwriting in terms of rate, revenue, and net promoter score.

      We experienced 9% growth in membership, a 36% increase in lending volumes, and a 63% increase in deposit growth. They are real pros who drive measurable results.

      You work with an incredibly senior team who roll up their sleeves and become your partners in the journey. They’re smart, creative and most importantly, drive real outcomes. We have recommended them to others and will continue to do so.

      Their work set the foundation that enabled us to nearly triple our revenue in two short years.