Creating a game-changing new brand for an iconic hotel company.
Concept development
Naming, logo, visual identity
Target audience segmentation
Prototype design
FF&E research
Rate engineering research
F&B concept development and research
Brand platform and messaging
Guest experience strategy
Hospitality strategy, service standards and hiring standards
CSR strategy
Employee engagement
Franchise marketing
Marketing activation
“They always wow me with their speed, creativity, and rigor. They allow us to make the best decisions with research to back it up; that’s invaluable. They are true thought partners doing everything in their power to over-deliver a product that exceeds your expectations, often delivering double digit growth."
Our visual and verbal expression spoke directly to their customer’s “zest for life” mindset.
Outcome
Tru by Hilton became the fastest growing brand in Hilton’s portfolio and one of the fastest growing brands in the industry, with record development deals.
Ready to fuel business focus?
Let’s talk!