Problem we solved

Creating a game-changing new brand for an iconic hotel company.

  • Concept development
  • Naming, logo, visual identity
  • Target audience segmentation
  • Prototype design/ FF&E research
  • Rate engineering research
  • F&B concept development and research
  • Brand platform and messaging
  • Guest experience strategy
  • Hospitality strategy, service standards and hiring standards
  • CSR strategy
  • Employee engagement
  • Franchise marketing
  • Marketing activation

Tru by Hilton became the fastest growing brand in Hilton’s portfolio and one of the fastest growing brands in the industry, with record development deals.

Our visual and verbal expression spoke directly to their customer’s “zest for life” mindset.
Tru by Hilton interior showcasing brands visual design
Cards with brand elements for customer interaction to build engagement with the business
Tru hotel signage for brand recognition from street
Door hanger to show branding can be used on any and all materials