Repositioning the brand to drive a clear point-of-difference and penetrate adjacent markets

Approach

Competitive and market frame
Brand health/ value drivers research
Brand platform
Core messaging toolkit
Visual identity and logo
Launch campaign and activation
Launch strategy
Strategic brand roadmap
Employee engagement

Outcome

Maintained their name in new markets. Effectively prioritized their resources where they had the greatest impact. Gained a reputation for empowering their members to achieve what’s possible.