Rebranding Insight Planning & Development to reflect strategic sophistication and impact.

Approach

Brand health/ value drivers research
Enterprise brand platform
Brand positioning
Visual identity
Messaging
Brand activation
Website
Sales and marketing materials

Outcome

Insight Planning & Development was re-launched as Insight – a refreshed brand positioned as a strategic partner that delivers excellence and measurable impact, elevating their presence and enabling future growth.

Insight Planning & Development approached us with a bold vision: to elevate their brand to match the depth of their expertise and the measurable impact of their work. Despite their proven methodology and strong client outcomes, their brand lacked the focus needed to support future growth.

Insights from primary research informed a strategic brand platform centered on the idea of “Technical Insight. Human Impact.” This idea focused on results that matter—to their clients, the community and the people who live, work and play there.

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