Refreshing an insurance company’s brand to better reflect its stature in the market and position it for continued expansion through acquisition.

“They didn’t just refresh our brand—they helped align our strategy, culture, and market presence in a way that continues to drive growth.”

We aligned what mattered most with their distinct culture to position the brand for growth in their current and new markets, weave this into their acquisition strategy, engage employees to deliver on the brand promise, and create a go-to-market strategy with sales and marketing materials that defined their differentiation.