Problem we solved

Refreshing an insurance company’s brand to better reflect its stature in the market and position it for continued expansion through acquisition.

  • Competitive and market frame
  • Brand health/ value drivers research
  • Brand platform
  • Core messaging toolkit
  • Visual identity
  • Strategic brand roadmap
  • Brand acquisition playbook
  • Employee engagement
  • Go-to-market strategy
  • Campaign development

We aligned what mattered most with their distinct culture to position the brand for growth in their current and new markets, weave this into their acquisition strategy, engage employees to deliver on the brand promise, and create a go-to-market strategy with sales and marketing materials that defined their differentiation.

Business Card Design for Hiiginbotham for their Visual Identity
Stationary Design for Higgingotham Campaign Development
Publication designs for marketing, sales, employee engagement or customer interaction