Transferring product brand equity to a corporate brand to drive stakeholder affinity.

“The Brand Consultancy played a crucial role in defining our brand and clarifying our message to the marketplace. The process was essential and rewarding, and we felt we were in extremely capable hands. As a result, we have had tremendous growth and reshaped our reputation in the market as a thought leader.”

Enabled the company to elevate the value of the corporate brand and flow equity from the corporate brand to the business brands.