Client
Problem we solved
Transferring product brand equity to a corporate brand to drive stakeholder affinity.
Approach
- Competitive and market frame
- Brand health/ value drivers research
- Employer brand research
- Brand tracker research
- Brand platform
- Core messaging toolkit
- Visual identity
- Brand guidelines
- Strategic brand roadmap
- Employee engagement
- Sales and marketing materials
- Ongoing research and brand strategy work
Outcome
Enabled the company to elevate the value of the corporate brand and flow equity from the corporate brand to the business brands.
