Creating a strategy to penetrate the U.S. market and drive charitable giving.
Market dynamics & segmentation research
Value drivers & brand health research
Brand platform development
Market penetration strategy
“Their work will change the course of our organization and advance our mission in ways that will have lasting impact. There was universal support by our board for their recommendations.”
We uncovered six distinct segments which defined
a significant untapped market potential.
We segmented the market (attitudinally, behaviorally, giving potential, geographically, demographically) resulting in a more effective and targeted outreach of high-value donors.
$18 billion
is the market opportunity and amount donated annually to like causes.
Outcome
This research and strategy allowed the company to focus their limited resources on capturing their share of the market opportunity for U.S. donations—$18 billion—most effectively.
Ready to fuel business focus?
Let’s talk!