Expanding the mission of the National Children’s Alliance to the NCA Institute for Better Mental Health Outcomes.

Approach

Research
Brand Architecture
Positioning
Visual Identity
Messaging
Brand Activation

Outcome

Since launching, the Institute has seen improvements across client engagement, quality scores and clinician/staff satisfaction, emerging as a fast-growing, high-impact organization that is influencing systems of care at multiple levels.

As a trusted partner of National Children’s Alliance (NCA), we were honored to support the launch of the NCA Institute for Better Mental Health Outcomes, expanding NCA’s mission to advance evidence-based mental health care for children affected by abuse.

A distinct visual identity and messaging system, based on a new brand architecture for NCA, reflected the Institute’s focus on innovation, research, and healing, to resonate with donors, partners, and policymakers alike.

“The work they did to evolve our brand has proven incredibly valuable. We have increased our awareness with important audiences, our network of members are proud to be a part of our network and are helping us drive resonance in their respective counties and states, and our movement has taken hold with donors, policymakers and the business community. Their strategy and execution are top notch.”
—Executive Director

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