Client
Problem we solved

Rebranding ICBA for the Future of Community Banking.

Approach
  • Research
  • Enterprise Brand Platform
  • Brand Architecture
  • Brand Positioning
  • Visual Identity
  • Messaging
  • Employee Engagement
  • Campaign Development
  • Brand Activation
Outcome

ICBA’s new brand has strengthened its market position, clarified its value proposition, and energized its member base. The refreshed identity has become a foundation for growth, driving both member retention and acquisition.

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