Client
Problem we solved
Rebranding ICBA for the Future of Community Banking.
Approach
- Research
- Enterprise Brand Platform
- Brand Architecture
- Brand Positioning
- Visual Identity
- Messaging
- Employee Engagement
- Campaign Development
- Brand Activation
Outcome
ICBA’s new brand has strengthened its market position, clarified its value proposition, and energized its member base. The refreshed identity has become a foundation for growth, driving both member retention and acquisition.
