Rebranding ICBA for the future of community banking.

Approach

Research
Enterprise Brand Platform
Brand Architecture
Brand Positioning
Visual Identity
Messaging
Employee Engagement
Campaign Development
Brand Activation

Outcome

ICBA’s new brand has strengthened its market position, clarified its value proposition, and energized its member base. The refreshed identity has become a foundation for growth, driving both member retention and acquisition.

A modern, flexible brand system that brought cohesion to ICBA’s offerings, clearly communicating its three core pillars—Advocacy, Education, and Innovation—while reinforcing its credibility as a trusted member association.

Deep research informed a strategic brand architecture, defining eachbusiness line with a distinct voice while ensuring they all felt unmistakably part of the ICBA family.

"Working with The Brand Consultancy on our rebranding journey has been transformative for ICBA. Our new brand has helped us not only stand tall but also differentiate ourselves from others—something we take great pride in. Their work created the foundation for exceeding goals in member retention and acquisition."
—EVP, Chief Marketing Officer

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