Repositioning Curi to drive growth by expanding into new services.

Approach

Research
Enterprise Brand Platform
Brand Architecture
Brand Positioning
Visual Identity
Messaging
Employee Engagement
Campaign Development
Brand Activation

Outcome

Curi has tripled in size and established a national presence by leveraging a Masterbrand strategy that unified and amplified its collective strengths.

Brand Essence

“Unwavering Commitment,”
became the foundational Brand Essence for the Curi
Masterbrand, unifying its business lines while enabling a unique positioning for each to compete effectively.

Brand Positioning

The positioning of each business line was reflected in distinct visual and verbal identities, unified under a cohesive Masterbrand.
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“The Brand Consultancy has been an invaluable partner for years helping us define, refresh, and activate a brand that has become a true growth engine—contributing to measurable gains in awareness, engagement, and growth. Their top-notch research, strategy, and creative are matched only by their expert guidance that has driven meaningful increases in both internal alignment and market performance."
—VP, Marketing

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