Hospitality Positioning That Differentiates in a Saturated Market

In a category defined by experience, a strong and differentiated brand positioning is not an option, it’s an imperative. Yet many struggle to articulate what makes them distinct. The result? Guest confusion, internal misalignment, and stalled momentum.

At The Brand Consultancy, we help hospitality organizations bring clarity to complex portfolios, focus to strategic decision-making, and alignment across leadership, marketing, and operations. Our work empowers brands to lead with confidence—and grow with purpose.

Unlocking the untapped potential of positioning in hospitality

In hospitality, positioning challenges are rarely simple—and rarely isolated. They’re systemic, rooted in shifting guest expectations, internal misalignment, and fierce market competition.

But within that complexity lies opportunity.

When done right, brand positioning becomes a powerful growth engine. It can:

Clarify your brand’s promise so guests instantly “get it”
Strengthen loyalty and drive repeat bookings
Accelerate customer acquisition and retention
Justify premium rates and improve RevPAR
Unite internal teams behind a shared, purpose-led vision
Maximize marketing ROI and sales effectiveness

We help hospitality brands harness the full power of positioning—to stand out, scale faster, and deliver on the KPIs that matter most.

Our approach is built for complexity, designed for results

We build strategic foundations that drive business performance.

Research-Led Insight

We engage internal audiences, guests, prospects, and franchisees in proprietary qualitative and quantitative research to uncover what truly drives decisions and behaviors.

Clarity-First Strategy

We distill complexity into clear, defensible positioning rooted in competitive reality and business ambition.

Executive Alignment

We bring leadership together through facilitated workshops that foster alignment, conviction, and shared ownership; without being time-consuming.

Actionable Frameworks

We deliver tools that translate strategy into action, including messaging hierarchies, positioning platforms, and visual frameworks, that guide execution and ensure consistency.

Actionable Brand Roadmap

We determine what you should keep doing, start doing, and stop doing utilizing the fewest resources (manpower and money) to achieve the greatest business impact and create a feasible and actionable roadmap to get there.

Our methodology is rigorous yet efficient, collaborative yet decisive. We blend deep hospitality expertise with innovative thinking to help you move forward with confidence.

We help organizations position their brands for success

“The Brand Consultancy team is top notch, working tirelessly on your behalf. I have partnered with them for eight + years with two different companies. Their work is nothing short of fantastic. Our new hotels command significant rate premium over our predecessor brand."
—WoodSpring

Positioning hospitality brands for growth