Healthcare growth requires foresight, discipline, and trust. Health systems, hospitals, and providers must decide where, how and when to expand while navigating regulatory scrutiny, payer complexity, and shifting patient expectations.
The Brand Consultancy partners with healthcare leaders to deliver expansion strategies that combine rigor with vision, helping organizations grow market share with focus, compliance, and confidence.
How can healthcare organizations unlock sustainable market share growth?
For healthcare executives, market share growth is both an imperative and an opportunity. Hospitals and health systems can unlock sustainable growth by building on their strengths, aligning around mission, and anticipating the needs of patients, payers, regulators, and communities alike. We help organizations design expansion strategies that:
- Unlock new market share opportunities with measurable ROI.
- Strengthen relationships across the full healthcare ecosystem—patients, payers, regulators, clinicians, and communities.
- Enable providers to enter new markets successfully, with narratives and frameworks that build confidence, credibility, and trust.
Expansion done well is more than growth. It is the opportunity to extend quality care, broaden influence, and shape the future of healthcare delivery.
We work where consumer insight meets business impact. Our approach is designed to reduce risk, sharpen focus, and accelerate expansion that drives growth by answering the questions that matter most.
Strategic questions we answer.
Market attractiveness & viability:
- Which regions or service lines present the greatest opportunity for healthcare market share growth?
- What is the size and projected growth rate of these healthcare markets?
- How crowded is the competitive landscape, and where is there white space?
- What macro trends—such as payer models, demographic shifts, or healthcare IT adoption—are reshaping demand?
Strategic questions we answer.
Audience demand & behavior:
- Who are the priority audiences in this market—patients, payers, regulators, clinicians, or community leaders?
- How do their needs, expectations, and decision-making processes differ from our current base?
- What unmet needs, pain points, or disparities can we address to build stronger trust and access?
Strategic questions we answer.
High-value relationships & profiles:
- Which patient segments, payer relationships, or referral networks drive the greatest value today?
- What patterns or indicators signal long-term engagement and community loyalty?
- How can we identify “lookalike” markets and expand into them with confidence?
Strategic questions we answer.
Brand & service line fit:
- Does our brand have permission to stretch into this region or service line?
- Should we launch under the current brand, a sub-brand, or a new entity?
- How should our portfolio evolve to reflect patient needs, payer expectations, and healthcare innovation?
Strategic questions we answer.
Go-to-market strategy:
- What is the most effective entry strategy—partnership, acquisition, affiliation, or organic growth?
- Which narratives will resonate with patients, payers, and regulators, while ensuring compliance?
- What adaptations in service delivery, home healthcare, or digital health are required for success?
- How should we position our brand to drive competitive advantage?
“Three things distinguish The Brand Consultancy: their deep research and analytics that continues to inform our decision making in significant ways; their team – who is both incredibly smart and highly likable; and the practical application of their work."
— Children’s National Hospital
— Children’s National Hospital
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