If your insurance brand is investing heavily in marketing, digital transformation, or broker engagement, but not seeing the expected returns, it may be time to reexamine your audience strategy. Whether you’re a carrier, broker network, or reinsurer, knowing which customer segments truly drive profitability, loyalty, and long-term value is essential.
At The Brand Consultancy, we help insurance companies uncover and activate the customer segments that drive brand trust, financial performance, and sustainable growth. Our segmentation strategies are built on rigorous research, shaped by deep industry expertise, and designed to deliver measurable outcomes.
The power of getting segmentation right.
In today’s complex, highly regulated insurance landscape, strategic segmentation is a powerful advantage. It enables:
- Stronger alignment across marketing, underwriting, sales, and all business disciplines
- Smarter investment in high-value, high-potential segments
- Messaging that resonates, converts, and builds trust
- A brand that stands out—credible, compelling, and connected to customer needs
With the right segmentation strategy, insurers can differentiate meaningfully, deliver more personalized experiences, and build lasting relationships with the policyholders, agents, brokers, and other key audiences who matter most.
Our approach: precision segmentation that accelerates growth.
We bring a bold, insight-led approach to segmentation, one that blends analytical rigor with strategic clarity and brand relevance. Our work is grounded in research and built for action, enabling leaders to reduce complexity, align teams, and accelerate growth.
What sets us apart:
What sets us apart:
Insight-led Design
Grounded in behavioral, attitudinal, and technographic data
Financial Prioritization
B2C and B2B segments with higher spend potential and strong brand affinity
Rich Personas
That can be operationalized easily across sales, marketing and other departments
Proven Impact
Across acquisition, retention, and loyalty strategies
Our segmentation strategies inform and transform. Our clients gain sharper focus, stronger alignment, and the confidence to act decisively. We turn audience understanding into strategic leadership—so you can act with confidence and drive results.
“The Brand Consultancy has been an invaluable partner for years helping us define, refresh, and activate a brand that has become a true growth engine—contributing to measurable gains in awareness, engagement, and growth. Their top notch research, strategy, and creative are matched only by their expert guidance that has driven meaningful increases in both internal alignment and market performance."
—Curi
—Curi
Ready to fuel business focus?
Let’s talk!