Hospitality brands thrive on emotional connection and consistent delivery—yet few truly measure how their brand is performing across every touchpoint. As guest expectations rise and competition intensifies, hospitality brands that lack visibility into how their brand is truly performing risk falling behind.
At The Brand Consultancy, we help hospitality brands understand brand health and turn it into a strategic advantage. Our research-led, executive-ready assessments uncover how your brand is perceived, where it stands against competitors, and what’s holding it back—so you can invest with confidence and grow with purpose.
"On an incredibly accelerated timeline, they helped us create and deliver a revolutionary guest experience and a demanded brand that led to the fastest growing hospitality brand in Hilton’s portfolio and in the industry."
—Hilton
—Hilton
Why brand health is a strategic opportunity in hospitality.
Brand health issues don’t appear overnight—they build slowly and silently. Franchise complexity, legacy messaging, an ever-increasing competitive sea of sameness, and inconsistent execution across properties often create brand drift. Without a full-funnel view of brand performance, hospitality leaders risk diluted differentiation, wasted spend, and declining loyalty.
We help hotel and restaurant leaders:
We help hotel and restaurant leaders:
- Identify where brand perception is limiting growth
- Align internal teams and franchisees around a unified brand vision and strategy
- Rebuild emotional connection through clear, experience-led messaging
- Prioritize investments that drive occupancy, loyalty, and revenue
Our approach delivers the clarity needed to quickly move forward with confidence.
From booking to check-out and beyond, the guest journey is filled with brand-defining moments. Leading hospitality brands track performance at every stage to build loyalty and drive growth. Understanding how guests, staff, and franchisees experience the brand is essential for unlocking sustainable growth. At The Brand Consultancy, our Brand Health Assessment goes beyond traditional brand tracking. We deliver a full-funnel, business-aligned view of brand performance—from initial awareness to post-visit loyalty—so you can see where momentum builds, where it stalls and why, and where to focus resources to drive business metrics.
Our methodology includes:
- Qualitative and quantitative research with brokers, agents, policyholders, and internal teams
- Competitive benchmarking to assess relative brand equity in the insurance landscape
- Brand stage mapping to pinpoint where awareness fails to convert into trust and action
Unlike surface-level metrics, our approach uncovers the real drivers of guest choice and retention. We help hospitality leaders gain the strategic clarity needed to outpace competitors and invest with confidence.
Ready to fuel business focus?
Let’s talk!