Healthcare hero of a doctor suiting up in scrubs

Healthcare Branding Agency

Increase your share of the health care market with a single brand strategy.

What do successful healthcare brands have in common? Strategic focus. Brands with focus know who they are, what they stand for, and where they’re going. Which brings us to us.

With extensive experience in the healthcare industry, our understanding of the challenges facing healthcare companies, including the new payment environment, the impact of technology, and the competitive referral environment, has given us the ability to help some of the world’s most renowned healthcare brands gain the competitive advantage they need to achieve growth.

Healthcare brands we’ve helped grow

ADCES Logo
American College of Radiology Logo
American Hospital Association Logo
AONL Logo
ASNR Logo
ASRA Logo
Chap Logo
Childrens National Logo
IAC Logo
Karmanos Logo
MedStar Health Logo
NorthShore Logo
Northside Hospital Logo
Wolters Kluwer Logo
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Research is the foundation of our work – all done in house – for decision making with confidence.
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Our strategic work aligns with your company’s business goals to drive measurable growth.
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Our senior-level executives are your day-to-day partners – we don’t hand you off to a junior team.

Three things distinguish The Brand Consultancy: their deep research and analytics that continues to inform our decision making in significant ways; their team—who is both incredibly smart and highly likable; and the practical application of their work. I recommend them without reservation.

— Executive Vice President and Chief Strategy Officer

Let’s talk about your brand’s future

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Evolving stakeholder perceptions to increase market share and affinity

Questions

Children’s National needed help repositioning themselves to increase market share and to become known for their holistic health system. We helped them answer the following strategic questions:

  • How do we turn around decreasing market share?

  • How do we better leverage our international acclaim into our local and regional markets?

  • How do we broaden market perceptions to encompass our holistic health system?

  • How do we engage families, referring physicians and donors to drive preference?

Capabilities

From research and strategy to creative and execution, our approach was multi-faceted, yet outcome-focused. It included:

  • Competitive and trends analysis

  • Rigorous primary research

  • Brand strategy development

  • Competitive positioning/ brand pillar development

  • Messaging

  • Visual expression and identity

  • Bringing the brand to life

  • Brand architecture

  • Brand tracking and measurement

Results

Fastest growing brand in company history—and possibly the hotel industry

+20%

Increased Children’s unaided brand awareness

+30%

Increase in positive image attribute association

+50%

Increased donations

+Rank

5 place rank increase in U.S. News & World Report ranking of top children’s hospitals

Value

Three things distinguish The Brand Consultancy: their deep research and analytics that continues to inform our decision making in significant ways; their team—who is both incredibly smart and highly likable; and the practical application of their work. I recommend them without reservation.

— Executive Vice President and Chief Strategy Officer