| Architecture study to best leverage portfolio of brands |
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| Work with ABC and Disney to ensure new cable channel – SoapNet – integration into the brand family |
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| Operationalization strategy to deliver on the brand promise at key customer touchpoints and engage employees in the effort |
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| Assessment to better define value proposition and streamline stakeholder offerings |
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| Strategy and program development to bring the brand promise to life and ensure employee engagement and delivery |
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| Redefine brand for North American market to reverse market share decline and broaden customer appeal |
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| Strategy and comprehensive brand programs to protect and increase asset value |
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| Nomenclature strategy to integrate software acquisition product lines into Schwab family of brands |
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| Codify the VISA brand for strategic business development |
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| Refresh the brand to protect the core, and explore opportunities for segment and distribution growth |
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| Brand extension strategy to achieve high profitability, independence and capability expansion |
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| Cultural integration of newly merged organizations and brand positioning to strengthen membership value |
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| Brand architecture and positioning strategy to ensure viewer loyalty and brand prominence |
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| Reposition brand and refine programming to increase viewership and advertising sales |
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| Strategy to leverage a powerful brand into a cable television channel |
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| Position and market brand extension – The NFL Experience – to serve fans in host Super Bowl cities |
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| Strategy to redefine marketplace reputation and increase relevance to multiple stakeholders |
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| Strategy to protect core while expanding geographically and to new customer segments |
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| Evolve brand position, and create new prototype and property manifestations to appeal to broader market segments |
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| Creation of the brand from ground up to surpass financial and growth goals |
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| Update brand positioning to reflect changing customer demands |
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| Strategy and comprehensive execution efforts to revitalize the brand to enhance share price and drive preference with all stakeholders |
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| Operationalization strategy to drive new brand position to the front lines |
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| Define start-up products and services, target audiences, positioning strategy and naming |
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| Strategy to grow viewer loyalty, brand distribution and new segment penetration |
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| Strategy for disposition and future development of the brand post Aegon acquisition |
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| Reposition the brand to better differentiate it in a crowded marketplace and hit aggressive financial goals |
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| Strategy and comprehensive execution program to take business to the next level and achieve strategic goals |
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| Revitalize a legacy brand to build relevance and value with a new customer base |
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| Brand communication to gain employee understanding of their role in defining brand reputation |
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| Reposition brand for reputation clarity and broader membership appeal |
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| Industry differentiation strategy and holistic roadmap for implementation |
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| Strategy to increase operational performance, become more customer savvy and improve retention rates |
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| Naming and identity development to better reflect brand attributes |
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| Global brand strategy to enhance shareholder value |
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